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WIDTH Number of product lines a company has 7. DEPTH The number of variants offered of each product in a product line 8. LENGTH Number of items in a company’s product mix 9. 2004-06-07 A company can change the product component of its marketing mix by lengthening its product via line stretching or line filling. By modernizing its products; by featuring certain products and by proving its products to eliminate the least profitable. ADVERTISEMENTS: In this article we will discuss about the concept of product mix and the factors influencing it. Concept of Product Mix: Product mix refers to the depth and width of product policy of a company.

Test and review what you know about product mix breadth and product line depth with this interactive quiz that can also be printed as a worksheet. Se hela listan på marketing-insider.eu Se hela listan på marketing-insider.eu The product width constitutes of the number of product lines a company has to offer to its customers. For instance, a hardware company may have two product lines – wrenches and drills. This would make the product width two. Most small businesses don’t offer a wide product mix because of lack of funds and resources. Se hela listan på marketing91.com Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm. A product mix consists of product lines, which are associated items that consumers tend to use together or think of as similar products or services.

The Breadth of a product mix shows the different kinds of product lines that firm carries.

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11.4 how can a company build and manage its product mix and product lines by vishnupriya aryabhumi Category Extension. New product lines are added to the company's present assortment. The new lines may be related or unrelated to the current products. The A company can have multiple product lines, but it can only have strategic product mix.

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It is important to know why customers prefer one brand over the other and what other features they are looking for in the product. With this information, companies can enhance their products and make them more appealing to their customers. The Product Marketing Mix (4 P’s) Let’s examine each element of the Product Marketing Mix as it applies to services: 1.

This would make the product width two. Most small businesses don’t offer a wide product mix because of lack of funds and resources. Se hela listan på marketing91.com Product mix, also known as product assortment or product portfolio, refers to the complete set of products and/or services offered by a firm.
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Se hela listan på marketing-insider.eu Se hela listan på marketing-insider.eu The product width constitutes of the number of product lines a company has to offer to its customers.

This includes allocating marketing dollars to promote star products plus deciding on pricing and where to promote them so they'll be seen.
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This dimension of the product mix represents the extent to which the activities of the firm are diversified. In the example below, there are 4 product lines that show the width of the ITC. As mentioned above, the width of product mix is referred to as the total number of product lines that the company offers. A diversified product mix can target the maximum number of customers, however, such numbers of product lines requires much attention and focus as each product line targets different groups of consumers and involves individual strategy and management.

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Finally, a company can pursue more product-line consistency.

Product. Even the best marketing mix strategy can fail if the underlying product concept is faulty. Building exceptional products is essential to the success and profitability of any company. The first step is deeply analyzing a product’s features, benefits, and advantages over the competition. The marketing mix of Chanel presents the product, price, place and promotion of the most premium french fashion label which caters to the rich & famous.It caters to the rich and famous elite class that can afford it easily. Gabrielle Chanel founded this private company Chanel in the year 1909.